AI lead scoring
AI lead scoring and qualification software for B2B revenue teams
Oflo is AI lead scoring software that ranks every lead by conversion likelihood. It combines firmographic, intent, web and behavioral signals from 200+ real-time datasets, then auto-segments and routes qualified leads so SDRs spend time on accounts that are ready to buy.
Signal-based scoring
Scores blend fit (firmographics) with timing (intent and behavior) instead of static point rules.
Automatic segmentation
Leads are grouped into prioritized segments that update as new signals arrive.
Routing built in
Qualified leads trigger workflows — enrichment, assignment and outreach — without manual hand-offs.
Why rule-based lead scoring stops working
Traditional lead scoring assigns fixed points for job titles, page views or form fills. Those rules go stale quickly, ignore buying timing, and rarely agree with what sales actually closes.
AI lead scoring learns from the signals that precede real pipeline — company fit, intent activity, engagement and recency — and re-scores continuously as data changes.
How Oflo scores and qualifies leads
Oflo ingests people, firmographic, intent, web, behavioral and custom data feeds, then scores each lead and account by conversion likelihood.
- Enrich incoming leads automatically before they are scored
- Combine ICP fit with live intent signals to surface in-market accounts
- Auto-segment leads into priority tiers for SDR and AE queues
- Trigger research, sequencing or CRM updates when a score changes
- Sync scores and segments back to your CRM
Who it is for
SDR and BDR teams that need a prioritized daily list, RevOps teams that own routing and scoring logic, and demand gen teams that want to hand sales only the leads worth working.
Frequently asked questions
- What is AI lead scoring?
- AI lead scoring uses machine learning and real-time data — firmographics, intent and engagement — to predict which leads are most likely to convert, instead of relying on fixed point-based rules.
- What data does Oflo use to score leads?
- Oflo draws on 200+ real-time datasets including people, firmographic, intent, web, behavioral and custom feeds you connect, and combines them into a single conversion-likelihood score.
- Does Oflo lead scoring work with my CRM?
- Yes. Oflo integrates with CRMs, data warehouses and 200+ tools, so scores and segments can sync back to the systems your team already uses.
- Can I try Oflo lead scoring for free?
- Oflo offers a 7-day free trial with 1,000 credits and no credit card required.
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7-day free trial · 1,000 credits · No credit card required